Today we are exposed to more media on a daily basis than ever before. People online are increasingly just switching off automatically when they feel like what they're seeing is an ad. That's why brands marketing online, particularly to a younger audience, need to start working to produce more meaningful, narrative-driven, creative and engaging content.
It’s not enough to design a content calendar and then hope the metrics will follow. You need to get inside the mind of your audience, creating genuinely helpful, entertaining content that will engage them and draw not just views but shares and likes too. From influencer marketers to SEO specialists, I work with a range of partners who can help you gain new customers through an effective online presence.
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