I was a political adviser to the Shadow Education Secretary and worked for Ark Schools, a leading multi-academy trust, as their deputy director for communications and marketing.
I led on engagement with the national media and developed bespoke marketing strategies around admission and recruitment. You can read some of the coverage I helped secure for their schools and programmes here.
I have a strategic partnership with Arthur Communications, founded by Tom Barnes. Tom is a former reporter for The Sun and local newspapers in London, who established his own consultancy in 2015.
Arthur Communications has a proven track record of improving pupil recruitment in Year 7. Every school they have worked with for more than two years has increased its intake each year. This includes schools who are Ofsted-rated Requires Improvement or Inadequate, as well as those facing competition from recently opened Free Schools.
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